This case study will show how the JMI Technique was applied to a design package for VanderPal Capital Management, LLC (VCM). The JMI Technique is a creative process built with purpose. All graphic design projects go through the JMI Technique. It is divided into three phases: The Talk, The Work, and The Delivery



After being contacted by VCM via email, an initial phone conference was setup. During the phone conference, details for VCM’s branding objectives were discussed.

Creative Brief

A creative brief was completed, and within 24 hours an agreement with deposit information was sent to the client.

Agreement & Deposit

Once the agreement was signed and initial deposits were made, the work phase began starting with research.



In this first step, general questions about the financial investment industry and its design style evolution were investigated. The overall target audience and demographic information were also included in that study.


After all the research had concluded, concepts were created for the logo. Three initial concepts were presented and then revised from there until the final version was approved.


Once the logo was approved, the business card, letterhead, and sales brochure were created using that same workflow until the final versions were approved.


Project Packaged

When the final versions of all the projects were completed, file packages, including source files and production files, were created and prepped for delivery.

Final Invoice

A final invoice was then sent and paid by VCM.

Project Delivered

Then access to their project package was delivered via email so they could download it.

I would highly recommend Jason Irving to provide graphic design and web design services. He is personable, easy to work with, very creative and provides great results. His work speaks for itself and is of high quality. We will be using his services into the future.”

Prof. Dr. Geoffrey VanderPal

Owner, VanderPal Capital Management